The allure, the stars, the smiles, and the excitement in the eyes of my fellow Cameroonians was overwhelming. Let’s face it, Syndy Emade and Blue Rain Entertainment made history on October 28, 2017. They gave Cameroon its best movie premiere ever, Period, End of discussion.
It was also a big night for all the players of Cameroon’s burgeoning movie industry, a platform for self-branding and for once, many dazzled the red carpet with style and glamour.
Events like this can sometimes complement or contradict a celebrity’s screen persona, reboot a career or even cement a reputation.
Cameroonians – whether celebrities or average citizens – are usually known for appreciating foreign goods and services. They’d rather waste their earnings on purchasing internationally known fashion brands just to prove they also belong to the highly qualified class of desirability. Not that it’s a bad thing, but we’ve always wondered why they don’t consume locally made products to find out just how good they can be.
This event was different. Whether by chance or design, the red carpet of “A Man For The Weekend” premiere was taken over by blue chip designers and their megastar patrons. I am talking about Cameroonian fashion designers and their clients. They dominated the red carpet and judging by the looks on the faces of attendees, it was obvious they were very surprised at the quality of locally designed outfits so much so that many felt they were attending a Hollywood award ceremony.
Most of the outfits were show stoppers and attendees couldn’t help but take notice. We noticed serious networking happen right before our eyes and will not be surprised if movie and music project deals were sealed that evening.
One thing we noticed was that the local designers kind of played it safe with their cuts and colors. We think they did a very good job instead of trying to play the shock and awe game of the Rihannas, Lady Gagas or Dencias of the world. We also noticed the presence of a top government official in the person of Prof. Narcisse Kombi, Minister of Arts and Culture amongst others.
Syndy Emade,who produced and starred in the film cemented her reputation as a fashion connoisseur with daring tendencies. She wore a white angelic cut-out/see-through dress in Douala and a soft pink feather-domination gown in Yaoundé both designed by celebrity designer EB Kreations.
Media personality Joan Ngomba (yours truly) wore a custom Margo’s Mode white dress adding color and style with a striking blue extra piece by the side. Actress, Nsang Dilong went with a body hugging yellow EB Kreations dress which featured tufts of dangling ropes at the bottom. Lucie Memba had on a sexy lacy pink mini gown slashed strategically to show her lovely toned leg. Not to be outdone, Jeffrey Epule wore a blue African outfit while Nchifor Valery rocked a white and blue suit by Buea-based designer Louis Fame. I could go on and on.
Everyone who participated really upped their game and I hope that such events occur more often. Let’s also learn to believe and consume our own, for the world to see just how creative we’ve become.