Tzy Panchak is not new to creating online campaigns but this time around, the singer has launched a new online beauty challenge worth 1.7 million FCFA, in partnership with Xcape skincare and beauty brand.
Tzy Panchak is collaborating with Cameroonian born skincare expert, Edith Delight on this new campaign to find the new face of Xcape Skincare as well as the right model to feature in the singer’s next music video.
The campaign tagged, ‘Xcape Challenge with Tzy Panchak’ is simply to encourage ladies, both old and young, to publicly embrace and celebrate their natural beauty. With this campaign, Delight is urging ladies to love themselves just as they are, with no makeup nor filters.
#XcapeChallengewithTzyPanchak requires ladies to post a one minute video on Instagram while slaying with no makeup on their faces. They are also required to do so while listening to Panchak’s latest song, ‘Tomorrow‘ in the background.
Then, they are to caption the video, “XCAPE bad skin with @edithdeilight” and tag the videos, @xcape247 on Instagram.
The winner goes home with a whopping ONE MILLION francs CFA cash prize (2nd place – 500,000 frs and 3rd place – 200,000 frs), feature in Panchak’s next video and become the official face of Xcape Skincare brand. Wawuuuuu!
In this era where beauty is now being defined by so many things including cosmetic surgeries, the use of social media beauty filters, makeup etc, Panchak and Delight want women to love themselves more when they are just being natural.
The Xcape Skincare is all about enriching the skin organically. They encourage women [and men] to make good use of natural skincare products to beautify their skin.
Follow the instructions on the flyer below to participate in the ‘Xcape Challenge with Tzy Panchak’ campaign and WIN BIG this December!
Campaign ends in a weeks time.
Meanwhile, watch Tomorrow video by Tzy Panchak, Cleo Grae, Vivid and Gasha
