Amah Bertrand completely snubbed on Cameroon Fashion Awards nomination list

After taking home the Young Designer of the Year special award at the FIAFA 2017, one would think fast rising designer, Amah Bertrand would be nominated at the forthcoming first ever, Cameroon Fashion Awards (CFA). But that is not the case!

Amah Bertrand, Founder of the famous Amah Fashion House (AFH) is completely snubbed on this year’s Cameroon Fashion Awards list of nominations, published Thursday, November 16.

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amah bertrand
Amah Betrand, CEO Amah Fashion House

The young designer is no where to be found on the prestigious fashion list of nominated and recognized designers in Cameroon. In fact, in the categories for “Best Young Designers” and “Best Male Fashion Designer,” he’s also been sidelined. And the big question is WHY?

amah bertrand cameroon fashion awards
Amah Bertrand absent on Cameroon Fashion Awards 2017 nominee list

An inside source tells us AFH couldn’t get a nomination because he’s been accused of being a fraud and not original.

“He [Amah Bertrand] couldn’t be included in the list of nominations for CFA 2017 because there are rumors flying around that he’s a fraudster. There is word that he’s not the authentic designer he claims to be and these type of stories are truly worrisome to the award’s brand,” a source tells us anonymously.

“We cannot start a fashion award with this magnitude and hope of validation and perfection and be surrounded with such allegations. A tough decision had to be made and that’s it,” the source explains.

Amah Fashion House
Amah Fashion House at FIAFA 2017, Buea

In what was supposed to be an EXCLUSIVE chat on Facebook Messenger with us last October, Amah Bertrand made it clear that these were just mere allegations and he had no idea where they were coming from.

“Whoever is plotting against me, I leave it to my God. Whoever sits to say nonsense about me because they feel challenged by our growth, I pray God guides them more because in 2018, we will have one of the biggest production houses. I got that worked out already,” Amah told us.

Meanwhile, rumor has it that the young entrepreneur does not produce his own clothes. Instead he buys already made clothes from other designers from across Cameroon and other countries then brands them as his.

ALSO READ: Fredy Manyongo nominated for Model of the Year at Men’s Fashion Week Nigeria 2017

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Amah Bertrand at his shop in Bamenda

“I have been in this business and the game for just two years and done so much for myself. I do my work with so much pride because I know how much I ache my head to produce and come up with stuffs. Although, nothing stops clients from sending patterns and styles for us to do which maybe are from other brands, I stand to the fact that I’ve never done or posted or taken credit of what’s not mine on any on my social media platforms. Instead, I see a lot of copy work and it doesn’t even bother me because I am so devoted to my growth and business so much,” the designer tries to clear the air.

So the question remains, why then will such a promising Cameroonian designer, who claims his work is now been copied by other designers, miss out on a fashion award which aims to recognize and reward true and budding Cameroonian fashion designers?

Dcoders, what are your opinions on this? Tell us in the comment section below.

 

39 Comments
  1. Amah bertrabd says

    I want an interview with u Joan about this.I guess is time for everyone to know why.Fredash hope u dont feel bad after reading my post coz its already a dance game.let the drum go on while i tell them why u act so low and beater at yourself .Cameroon csnt ignore my presence sure they know my worth and wanna know why.

  2. Anonymous says

    Azah is just one of them lucky guys who shine while those with the real talent don’t. A Mah for sure could be termed a fraud star. Can Amah even stitch with his hands? Talkless of seating on a sawing machine? Some say “fashion inspires fashion”. There might be 1 in 10 dresses that he brandishes that’s his design the rest is just “copy n paste”. If he was left out, them award nomination committees are now realizing the truth. Amah good luck any ways. Ur a business man. Not being “nominated” should not stop ur business. 😁

  3. […] we earlier reported, the founder of Amah Fashion House brand was completely left out on the list of nomination for this year’s Cameroon Fashion Awards despite taking home the […]

  4. Pascal says

    Wonderful! Is this the same Amah Bertrand?

  5. Kiki says

    So,let me get this straight – If he won young designer of the year 2017 how come he wasn’t nominated for an awards which celebrates fashion and designers in cameroon in the same year?

    Something isn’t right here

  6. Julius says

    This is pure hate and it’s not fair. This boy works hard to get his success and people are here claiming he is fraud? God is watching oh

  7. Gloria says

    Haters are doing their job! Chai, Kmer! People will do everything to rubbish somebody’s success. #teamamahnian

  8. Coco says

    If the same organizer who rewarded him isn’t including him for another award… this means something is going on for sure. Are the fraud allegations true?

  9. Bitchbox says

    But why isnt he showing his workshop to the public. Big designers do. It shouldn’t be a secret. This boy should prove his accusers wrong. Why hide your work? Why hasn’t anyone seen your workshop as a designer? I smell a rat… a rotten rat

  10. Sally says

    Hmmmm, this is insane! Bertrand is a nice guy who works hard. What is this for crying out loud? Where are all these allegations coming from?

  11. Flashy says

    Cameroonians are at it again. This article is great. The writer did a good job but who is trying to bring this guy down and why isn’r he defending himself? No designer hides his workshop. Why is he doing so?

  12. Christopher says

    I am just here for the comments…. pop and coke please…. hahahah

  13. Babylicious says

    Why is he called a fashion designer if he doesn’t design the clothes? Designers can have workshops and secret tailors, thats fine but does he even design the clothes by himself? Does he sew? He should show some proof!

  14. Palava Man says

    Fashion designer who doesn’t design is that one a fashion designer. Amah Bertrand, truth be told, we have never seen you sketch an outfit … We have never seen you with your tailors or even in a workshop, yet you go about claiming you are a fashion designer.
    This article is well written. Kuddos to you Joan Ngomba

  15. Ordette says

    I feel sorry for this guy.
    This article and comments are hurtful… even my grandpa’s ghost agrees, lol

  16. Prudence says

    This guy isn’t saying something.
    My mother always says theres no smoke without fire.
    The earlier he starts speaking, the better for him and his brand.

  17. Mbamba says

    Comments oh… chai!
    I need coffee

  18. Dopeness says

    Finally a blogger who can write something meannigful in Cameroon!
    this is great work and a call for debate.
    Now, amah Bertrand needs to prove his worth. Its about time

  19. Sideline says

    Amah is not a fraud. He is hardworking and a nice person. This things are not true. Why should he show his workshop if people will go and do copy copy like last year? He has nothing to prove here. After all, award na wetti sef. Abeg wuna leave this boy alone. Haters!

  20. Gilbert says

    This is bad publicity! Hope he comes out of it!
    If he doesnt design, why call him a fashion designer?
    Why hide your workshop or people who work tirelessly for you to become a brand?
    Its shameful

  21. Vivian says

    Fashion designer weh ie no di design. hahahahahaha
    I am going me oh

  22. Love says

    This is annoying. Why write somethng like about someone who works really hard.

  23. Pablo says

    This writer needs kola!
    Great write up, for real.
    Now Amah Bertrand and the organizers of the Cameroon Fashion awards should sort this out. Besides, the award can’t nominate someone who has these fraud allegeations against him. That’s PR! The designer now needs to prove everyone wrong.

    Nice job dcodedtv! I am really impressed.

  24. Kiki says

    Only in Cameroon will people shout haters when they have been busted for doing wrong. If this designer has nothing to hide, why hide then? Come out and celebrate those tailors who make your brand big. No designer hides his workshop!!!!

  25. Its Me says

    Wait! Amah Bertrand doesnt design his own clothes! God, damn it!
    So what has he been doing all these while? Stealing other people’s work?????
    Whoever wrote this article is a pro! My gosh! See comments. Debate!

  26. Claude says

    Please can the real Amah Fashion House stand up!

  27. Liz says

    Fashion designer weh nodi design! I don die me oh. hahahaha .
    these people will not kill me

  28. Ebangha says

    This is just hate! Why wont he be nominated? I think other designers are behind this mess! This is so not true.

  29. Juliana says

    Kiki I am with you.Haters only when you stand guilty! He should prove his so called haters wrong. Now is the time

  30. Frida says

    This designer is the same guy who was dumb enough to plaster this blogger’s private chat with him on Facebook! OMG! She was only asking him as a friend why people are raising false allegations against him and he went ahead and allowed his stupid fans to insult her as if she was the one accusing him of those things. Finally its out!
    People need to start acting professionally in this Cameroon. I am so sure this is what she was trying to avoid. But he went ahead and pasted their entire chat on his FB and didn’t even apologize or take it down. Now, deal with it. This is only the beginning, small time, fowl ie shit whole go open.
    I don talk ma own.

  31. Miranda says

    This is just sad.
    He should please say something.
    I agree with the organizers of this award. No award show will want such a person accused of these things to be part of their show. But then, the designer has nothing to hide if he’s genuine. even the biggest world designers open their workshop to the media so why is he hidding anything? He’s making things worse for himself.

  32. Trouble Man says

    May the real designer please stand up!
    Designer weh ie no di design!
    Phrase of the month! hahahaha

  33. Rudolf says

    These comments are giving me life! Lol

  34. dcoder says

    This guy took my money and hasn’t delivered my clothes. Its almost two years!
    See how life is.

  35. Correspondent says

    Is this guy not a yahoo guy?
    Oh, he is also a fashion designer now?
    wow!

  36. Loverboy says

    OMG! amah please say something. Say this is not true. fraud? Gosh! thats harsh!

  37. […] the organizing team, Alfred Fresdah Nemfor says the reason why Amah Fashion House (AFH) founder  missed out on the nod list has nothing to do with him being a hard working […]

  38. Jessie says

    Let’s start with the award, it’s not creadible, if not u will not give him best last year and dis year u say Shit. Let the jury go and do their home work well. Cameroonians are good only at doing/seeing wrong things. Amah is a young talented guy, those who can not take it /or are not comfortable should use a robe or better still drink poison and get the hell outta our progress.

  39. miracle money says

    Pls guys let this guy be does the owner of Gucci sew l the jeans shirts and shoes he has a vision and is after it a designer must not sew if he inspires other tailors who don’t know about branding and can market his products via that it’s cool for For 21st century business who is even creating what the world is no longer original u must copy some thing its just about creating value this guy is great ans doing a good job if he takes and brand that implies he is the designer as he does not just buy what he sees but he gives specifications pls I don’t have much to tell u but think of OEM its cool and being smart deserves an award too

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