The Business In Fashion Series (BIFS) is a two day event to train and motivate those interested in the fashion business to have a better insight into what really goes on behind-the-scenes in the industry. The event is billed to hold this March in Douala (Please wait for details).
“Creativity is not the only thing a designer has to possess. A designer must have some business to maneuver his/her way through the highly competitive fashion industry. As fashion gets more and more corporate driven, it is important to be aware of the business climate and mechanics behind it all, says Ngwane Liz.
The young designer, who’s also the founder of fashion brand, Margo’s Mode further explains to us that most young people do not understand what it’s expected from them when they get into the fashion business as many only suffer from excitement and passion and forget all about branding.
“Most of the times in Africa, young people get so excited to get into the fashion industry by saying “I AM A FASHION DESIGNER”. They may be wrong or right to give themselves appellations but the question goes, is that the only role in the industry?” Ngwane asks.
BIFS has been founded to help those who ever loved to dress well, read fashion magazines, want to create designs or see their work on runways, billboards or fashion mags around the globe to meet experts who will help direct them into the fashion world.
Some of the speakers include:
Eugene Rodrigue Ebongo is the person in charge of public law and communication, founder of start up EER CONSULTING, specialist in communication , management and personal development strategies. He is the administrative directory of the renown TouKy House of Fashion and chief in charge of the conference, INSPIRATION.
Momo Bertrand is a creative digital marketer and entrepreneur. As founder of www.MomoB.biz, he has helped firms like Total and Orange to learn about modern marketing and create viral videos adverts.
He is author of the ebook “Sugar Your Digital”. His Facebook videos on various professional themes reach thousands of views. He holds a BSc in Management from a Catholic University Institute in Buea and a Certificate in Leadership from the University of San Diego, California.
Njoh Mboule is a fashion consultant and expert for men’s wear. Njoh is the son of Makossa legend, Joe Mboule and has been in the fashion consulting field for over 7 years and his experiences made him to be a personal chopper for his clients. He has worked with several showrooms and collaborated with alot of people like Cameroonian music artist Locko. Njoh also owns his personal showroom known as Sprezatura, a showroom of elegance found in Douala.
BIFS is that perfect platform you shouldn’t miss to be part of.