Cameroon joins L’Oréal Brandstorm Beauty Competition


Issa yes from L’Oréal!

Cameroon has finally joined the phenomenal Brandstorm beauty competition by L’Oréal making her the eighth country to join the project in Africa.

This was revealed by Virginie Fanny Diaz Tagnon, HR Director L’Oréal Paris, at the just ended K-Walk Fashion Show which held at the Hilton Hotel, Yaounde on December 1.

L’Oréal Brandstorm

L’Oréal Brandstorm 2018: What to expect

Cameroon will be locking heads with Nigeria, South Africa, Kenya, Ghana, Ivory Coast, Mauritius and Senegal to vie for the ultimate innovation competition organized by one of the world’s top cosmetic/beauty brands.

L’Oréal Brandstorm is an international business competition which aims at offering students a pedagogical and professional experience and the opportunity to work as a brand leader for a L’Oréal brand. The competition also gives teams of three students the chance to tackle a real business case and innovate new ideas for some of L’Oréal’s 24 international brands.

In the last 25 years, the competition has attracted over 95,000 students from over 360 universities in 58 different countries to turn Brandstorm into a real innovation catalyst. In 2017, students were challenged to share their ideas on how to “disrupt men’s grooming with life changing innovation.”

L’Oréal Brandstorm

L’Oréal Brandstorm 2017 Winners

For 2018, the competition is calling on students who can invent the customer experience for the professional salon of the future (So think tech, digitization etc). The experience should help recruit and engage millennials, as well as to increase the hairdresser’s loyalty. The winners will be competing for three different awards; a Brand, Tech and CSR award.

Virginie Fanny Diaz says Africa has a major role to play in helping L’Oreal reach its goal of getting one billion new consumers.

Watch the Brandstorm 2018 trailer below:



Who can play?

  1. Students attending an undergraduate or a graduate course who are in the final 2 years of their studies.
  2. Form a team of 3 students studying in the same participating country.

L’Oréal Brandstorm 2018  starts October 2018. JOIN NOW:  .

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  1. Pingback: L’Oréal Brandstorm Africa beauty competition arrives Cameroon – Dcoded TV

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