First came a clothing line, now another New Bell Music-endorsed product is headed to the consumer market: Jovi’s own brand of weed, Jovi Weed.
The Yaounde-based company stocks a range of cannabis flowers, edibles and concentrates and makes Jovi the first celebrity to front a line of personally branded marijuana product in Cameroon.
“Made In Cameroon,” Jovi captioned a picture of his weed plant he posted on his Instagram.
The father of one is yet to explain why he has chosen to venture into this business or what he uses for his blend including flavors but we sure business will be lucrative.
The first joke about Jovi Weed came after comedian, Ngwane Hansel made it trend – #joviweed – on social media in one of his popular “The Hansel Show” episodes this September. He jokingly said the weed was responsible for Jovi’s frequent Twitter rants. Jovi liked the episode, by the way.
Well, looks like the “Cash” rapper took it to heart and now, Jovi Weed is born. Visit his Instagram page should you need it.
Check out “Devil No Di Sleep” video by Jovi below.