L’Oréal Brandstorm Africa is a creation from the L’Oréal Brandstorm beauty campaign, the ultimate beauty innovation competition for students since 1992 with the mission to invent the professional salon experience for the future.
L’Oréal Brandstorm is been introduced to the African continent by Virginie Dias-Tagnon (Talent Director Africa for L’Oreal) and spearheaded in Africa by Luke Kendeck (Communications/Public Relations Director at Eaton Partnership); with the hope of finding and building creativity and innovation among young people. The competition deals with universities to get innovative minds who can create beauty products or ideas using local resources for a winning prize.
L’Oréal Brandstorm Africa is in partnership with Eaton Partnership, an award winning leading global public relations, public affairs firm whose knowledge, strategic insights, and innovative programs help drive strong corporate and brand reputations for its clients. Eaton Partnership provides strategic and corporate communications to clients all over the world.
This year, 8 African countries will participate in the competition; 4 English-speaking countries (Kenya, Nigeria, Ghana and South Africa) and 4 French-speaking countries (Cameroon, Mauritius, Senegal and Ivory Coast). Two African teams will be selected for the grand finale in Paris where should they win, they stand a chance of winning three awards worth 30,000 Euros.
Stay with us for more updates… on which University will represent Cameroon at this year’s L’Oréal Brandstorm competition.
Follow us: @dcodedtvshow