In 2016, I wrote an extensive review on meet cameroonians about the Anglophone Entertainment Industry. Wherein, I explicitly highlighted: the hate, envy, self-centeredness, awards and the way forward of the industry. Surprisingly, not so much has changed over a period of 2 years. Consequently, here I am again in 2019 writing another review for 2018 aiming to decry tribalism in the industry.
Even with setbacks like the socio-political upheaval plaguing the two English speaking regions of Cameroon, the entertainment industry has experienced tremendous growth. Every sector of the entertainment industry developed a muscle:
2018 wasn’t all a bed of roses for Anglophone entertainers and other stakeholders! There was a twitter war between Jovi, Tzy Panchak, Martin Enow and Stanley Enow. BDMA had no break down of blogging niche and ended up awarding a journalist an award meant for bloggers.
The hate, envy and self-centeredness of yesteryears, showered their ugly faces in 2018. Regrettably, a virus of stagnation called tribalism was predominant among all the negativities of 2018.
Samuel Eto’o made an attempt to walk out of the pitch when Real Zaragoza‘s fans abused him racially in 2005. Evidently, even the high and mighty feel pain when racially attacked. Racism is one of the worst societal ills, deeply rooted in tribalism. Certainly, Anglophone entertainment industry is being built on the foundation of tribalism.
Maahlox organised his concert at Paposy, Francophones didn’t support him because he was from a particular tribe or region; they supported him based on his ability as an entertainer. Conversely, Magasco‘s concert at the same venue was supported by certain stakeholders based on ‘Bamenda’ bonding.
Magasco is no doubt a very talented Musician. He ought to be supported by Cameroonians because of his artistry.
Wax Dey, the prominent CEO of Calabash Record; supposedly bought 200 tickets for 200 Bamenda boys and girls. Such a kind gesture would have had a far-reaching effect if it was inclusive.
Other tribalistic individuals were on Facebook calling on Bamenda to support her own. Thereby limiting Magasco’s reach and casting away the end result of inclusiveness.
Tribalism may work for Nigeria, but it will only go a long way to hamper the growth of Cameroon’s entertainment industry. Is there any tribe in English speaking Cameroon with a population of more than 1 million people? In Nigeria, there are approximately 32 Million Igbos, 30 million Yorubas and 55 million Hausas.
Nigerians can decide to create tribal entertainment industries, and it will work out for them because they have the numbers population wise.
Cameroon’s 240 estimated tribes are sparsely populated. Obviously, Tribalism will never work for Cameroon most especially, the two English speaking regions.
Ignorantly or knowingly, stakeholders and fans alike in English Speaking Cameroon have a detrimental tribal affiliation mentality which causes more harm than good in the entertainment industry’s ecosystem. In other words, tribalism is the chieftain of the ills impeding the overall growth of the Anglophone entertainment industry.
We have divided the industry into tribal lines. As a result, Our entertainers have been forced to embrace the openness of the Francophone markets, thereby selling the country internationally as solely a Francophone country. Anglophone musicians are recognised and awarded as best Francophones.
Mr Leo wouldn’t be singing in French if tribalism was of any good; given that Nso is the largest tribe in English speaking Cameroon.
Franko‘s ‘Coller La Petite’ is the most viewed Cameroonian video on Youtube. Secondly, is Daphne‘s ‘Calée’. This is to say, Francophones have forged for themselves a common identity. Obviously, they support any good music sang in the French language.
As a blogger, it doesn’t matter how researched your article is in English Cameroon. If your surname is not ‘Chi’, ‘Kange‘, ‘Ngomba’, ‘Fonyuy’ or ‘Tabot’; you will hardly ever get the recognition you deserve. Hence, creativity and research are not encouraged. People support mediocracy just because of one or two bonding factors.
I for one have created several outstanding contents in the entertainment industry that didn’t get as much recognition as merited. Perhaps, I need to remove Tabot from my name and go incognito like Ricky Million.
Tribalism is truly at the epicenter of the Anglophone entertainment industry, and it affected every sector.
2018 was really an interesting year! We should give a hand of applause to the person behind the Pseudonyms ‘Ricky Million’ and ‘Landlord Satan E Brother’. These are individuals who have truly understood the biased nature of Anglophone entertainment industry and decided to go on an incognito mode by ghosting their profiles.
They really did entertain a lot of us. We liked, commented and shared their episodes not knowing their true identities. Do you think Ricky Million would have come anywhere close to popularity if he had attached a face and a surname to his work?
7 million (47.5%) of Ghanaians identify themselves with the Akan language (Twi language), 100% with the Ghanaian pidgin English and 100% with the Standard English Language. This is to say, Ghanaians support and promote themselves based on their common identity.
As a result of too many minority tribes in Southern Cameroons, Anglophone entertainers cannot forge a common identity based on local languages. The only way out is the alignment of interests. Furthermore, Cameroonian pidgin English and the English language, spoken by Anglophones should be another uniting factor.
As stakeholders of the entertainment industry, we all have different interests:
We can succeed within the speed of light if we make the entire entertainment industry our focal point. Thus, casting away every trace of tribalism and favouritism. Support and promoting creativity over mediocracy.
Eric S Bannav is an exemplary Southern Cameroonian, worthy enough to be a role model in as much as genuine support is concerned. selflessly, he promotes and supports stakeholders from every tribe, tongue and Village.
I will end this article by reiterating that, we can align our interests solely by making the entire industry our focal point. As a matter of fact, growth for the industry benefits every stakeholder. Whereas, clinging and tribalism may work for certain individuals, but the entire growth of the industry will be hampered.
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