In preparation for their next big musical effort, the multiple award winning music group is leaning towards English-speaking talents to give the ‘Cardio’ album a completely different feel – especially when it comes to branding and marketing.
X-Maleya are best known for their chart-topping singles, mind blowing albums and sold out concerts but why is their image branding and marketing plans in this new project a little different?
X-Maleya has sort the expertise of Cliq Media Empire, a renown Public Relations company based in Buea and run by BDMA 2017 Best PR Agency winner, Prince Mikel Enobi. Cliq has reportedly taken over the group’s management for a year and will handle its image branding and marketing of their new masterpiece.
Unlike their previous ‘regular’ cover arts, X-Maleya now goes for Simo Jandie to handle Cardio’s graphics. Jandie is an English-speaking graphic designer and marketing expert who’s work was clearly seen on the 2017 Cliq Urban Music Festival merchandise.
Well, the covert art won’t look as classic as it is if the costuming was all wrong. The group appears very stylish – casual Afro chic – on their new cover art and that’s thanks to one of Cameroon’s most stylish men, Divine Polyvalant. Their art cover looks amazing.
For photography, the group teamed up with Studio 89 to give them what they needed to solidify their new album – a more artistic yet true depiction of what their next album will be about.
X-Maleya is Cameroon’s biggest and most prestigious music brand and has proven to be the leaders at the 237 music scene for more than 10 years. In these long years of being a music powerhouse, they have almost never sort talents from the English-speaking region of Cameroon for the branding and marketing of any of their music projects. This is will be a complete change of strategy which they hope works perfectly.
Cardio drops on March 16!