Anrette Ngafor has launched the the “I Wear Camer” campaign to help promote the consumption of local designs and fabrics in Cameroon.
The “I Wear Camer” also known as the “I Wear Cameroon” campaign was launched by Anrette Ngafor, Founding CEO of Liiber London fashion brand early June as a means to get Cameroonians to endorse Cameroonian designers and the local fabrics African in the country.
“Reasons why I launched the ‘I Wear Camer’ campaign was to promote Cameroonian designs and also to get Cameroonians to proudly wear Cameroon. I wanted Cameroonians to understand that the fashion industry is a business and can generate millions or billions for a nation and help cut back unemployment with the right training,” Anrette explains to us.
The famous designer further urges Cameroonian celebrities to use their status to to promote the Cameroon fashion industry and designers.
“When we consume our own, we push our designers to work harder. It will be nice to see Cameroonian celebs wearing more designers from Cameroon… Partner with designers for publicity,” she says.
Explaining how difficult it’s been to get every body on board of this campaign has been, the Liiber London boss says that wearing local designs is not bizarre but its a means to grow an industry as profitable as the fashion industry.
“Our people need to understand why and how the Nigerian fashion industry became big. It’s been a bit difficult because I have invited so many to join the page and I really don’t get it why our people always seem timid even to better themselves,” Ngafor tells us.
The I Wear Camer campaign is here to stay and Anrette is encouraging everyone to follow the trail.
